Brand Identity Design
About
This section showcases print design projects I completed during college, many of which were developed in studio classes. The work includes rebrands, identity systems, and fictional brands rooted in strong conceptual foundations.
Some projects explore connections between society, culture, and identity—using visual storytelling to communicate values, narratives, and lived experiences.
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Pay By Plate 2024
I had to take an existing environmental system that was weak in many elements and focus on developing an integrated, spatial, environmental redesign. For this particular assignment, I focused on redesigning MSU’s campus Pay-by-Plate parking system to enhance its visual appeal, clarity, and functionality.
The task challenged me to address existing issues with wayfinding, instructions, visibility, and overall cohesiveness while integrating an environmental design approach. This project allowed me to create a cohesive, modern system that improves both the functionality and the user experience of campus parking
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Bre’s Bistro 2024
In my free time, I decided to create a brand identity for a pretend bistro restaurant. This project was inspired by my 11-year-old nephew, who loves cooking and dreams of becoming a chef one day.
Steps Ahead 2023
I was tasked with the exciting challenge of conceiving a new company from scratch and crafting its comprehensive brand identity, including the formulation of the company's core values.
Steps Ahead is a non-profit organization dedicated to empowering youth through mentorship, career guidance, workshops, and a wide range of resources. We are strategically located in the heart of urban areas, aiming to provide our services to those who are less fortunate
2024 Lansing AAF Bronze Award Winner
Elevate 2023
Introducing Elevate, a centralized hub for urban education. Empowers teachers and students to request funds, partners with museums for free youth tours, and connects universities with prospective students.